1. Because you are reading this now. The headline worked.
2. Because no matter how good and sexy your design, it is the words that actually make your web site and emarketing work
3. That a page of the right copy works better than a page of even great design - fact
4. That there is no point spending a fortune on driving traffic to your web site if there is nothing there to engage or move the visitors to take the action you want them to. Words do that, design helps of course but in the end if you dortn tell them what to do, they wont do it.
5. That 95% off all visitors don’t buy from your site and they don’t come back. When less than 1% of them use their bookmarks getting them to leave their e-mail address is a sale and a second chance you and your client can't afford to miss.
6. Design can make your website look like a Ferrari, but adding the wrong words or ‘copy supplied by client’ is like putting a toddler in it. It may make the right brm brm noises but their little legs can’t reach the pedals to make it go.
You can get the other four reasons and a couple of sneaky tips and a free copy of ‘10 mistakes 98% of all web sites make’. that will help your web site really work by sending me an e-mail to barry@savvycopy.com
Talking works too so give me a call 0300 1000323.
And if you still aren’t sure??
Don’t tell everyone, but I work for Free on Fridays. Absolutely no charge, no sales follow up, no obligation. Well you can buy me a coffee if you like. So why not try me out?
Q. How much does it cost if its not a Friday?
A. I keep it easy.
Option 1 £1000 per day
Option2 £450 per day and 2% or all additional sales the copy generates and you tell me how much you think that is.
You choose, although Option 2 works for me. Wonder why?
Seems a little expensive? Fair enough, it’s a good point but compared to what?
A rep on the road on a wildgoose chase, an exhibition booth at the NEC after 3.pm, somebody manning a phone 24/7, or the cost recouped over just a few high ticket items or a few thousand sales? And frankly, if you aren’t anticipating generating leads or sale to cover this, there is little point in having a web site in the first place?
And just to keep you really warm and fuzzy - if it doesn’t work you get your money back, every penny, cent. No questions.
By the way, I work for all my clients.
Thanks for reading.
Any questions comments or helpful hints I’d love to hear from you.
barry@savvycopy.com 0300 1000323
Thursday, 24 April 2008
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